Month: July 2012
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Beefy
Whirlow Hall Farm excels themselves again. 28 day matured steak, soft and marbled with fat. ; Brushed with olive oil, seasoned with salt and pepper. Smoking griddle pan and cooked for three minutes each side then left to rest for another five. Beforehand potatoes baked until crispy then a slice of cold, unsalted butter placed…
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More pie action
Photographer Mark Kensett has been in touch, inspired by my earlier pie post. He’s been doing his very own pie photography too for a book project. Looks a whole lot better than mine.
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Inappropriate food
Earlier this week I was given four meat pies from Whirlow Hall Farm a local charity that helps urban kids to understand that milk comes from cows, not Tescos. At work we do pro bono work to help them promote the produce that they grow on the farm. We get the occasional veg/meat box as…
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Banks, belief & branding
I always thought that my teenage self was an incoherent bag of self-righteous liberal naivety. A trait not uncommon with media types you know. As a young gun whose teenage years occurred through the lefty liberalism of the 1980s I was pretty sure that big business was bad. Evil empires trading their branded goods were…
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We Need Something New!
Surely Doing it Better is the Answer. I was asked the other day, by a potential client, what his business could do differently with its communication programme as he was looking for a unique way to advertise – ideally something that had never done before. Why? Because he didn’t think the current campaigns were working…
Making brands more distinctive 