Storytelling

The virtual home of Joe Chetcuti. Storytelling for games, entertainment & leisure.

games

How to have an idea.

At the beginning of the 20th Century Graham Wallas captured the process for having creative thoughts. Why? I guess because you can’t leave ideas up to a chance random shower moment when you need something at 9am on a Monday morning. He based his thinking on the notes of various 19th century scientists, mathematicians and…

games

Games are not entertainment.

Games are not entertainment. Being entertained is passive. Players need an active role in the game experience. Games are play and need interactivity, rules and uncertain outcomes. I had a good chat with a design director and writer about the purpose of narrative in games where we explored this. How you make the player an…

games

For narrative consistency. Cheat.

Over 50% of active gamers regularly play games over six years old. For narrative teams that creates new problems around consistency and content longevity. So, I went back to basics to find (yes, steal) ideas to help, or at least make me least feel less alone, choosing two seminal sources. The Odyssey, because it underpins…

games

Creating distinctive game brands

This is a route map to creating distinctive IP. With additional comments from industry veterans David Harper, Managing Director of Skyhook Games (Lawnmower Simulator), Stephen Hey, Consultant at HeyStephenHey (Doom, Worms, Angry Birds) and Johnny Coghlan, Director of Product Marketing at Cloud Imperium (Star Citizen and soon to be released Squadron 42). Thanks to gamesindustry.biz…

games

How to be more distinctive. Six steps in less than 100 words.

Define a clear value proposition – make it creative, commercial, competitive and compelling. Consistency – at every product development and marketing decision point ask yourself does this support the value proposition? Signature actions – create distinctive actions for your brand and keep on doing them, again and again. Own it – go wide and deep,…

games

Don’t measure the wrong thing

I love facts, data, stats and figures. They make me feel professional, important, useful even. And as a marketeer there is nothing better than hearing that one of your latest campaigns has performed better than a client’s previous effort. We love it, post it, add it to case studies, high five and take the afternoon…

Marketing, branding, advertising & design

Delivery is not success – activation is

Back in the day I had a client who we produced and designed a magazine for. At the end of the year I sat in the stakeholder presentation on the years marketing successes. The magazine was a key part of the communications mix. It was, I heard, successfully delivered to over 200,000 customers. The objective…

games

You have to understand story telling before making it work for your brand.

Story this, story that, blah blah blah. We’ve all heard that storytelling works for brands. Our world is full of books, blogs, keynotes, webinars and opinion pieces (like this!) extolling the virtue of the story.  But what makes storytelling really work and how can you make sure you’re not just paying lip-service to it?  I’ll…

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About Me

Narrative Director at CA/Sega. Story teller, maker, seller. People builder, feeder, leader. Mostly perky, wordy, nerdy

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