Making brands more distinctive

Ever looked at the ingredients on a fizzy drink and wondered just how much the 30,40 or 50 grams of sugar it contains actually is?

This cheeky number has 51.5 grams. Seems innocuous enough. Out come the weighing scales and a bag of Silverspoons finest. I zeroed the scales with the plate on ‘natch.

Ferk me! That’s a lot of sugar.