Month: September 2012
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Telling Tales
One of the most ancient of human activities, after you know what, is probably telling stories. And it’s a skill that shouldn’t be lost to the marketer. Sat ‘round the fire in chez cave after a day’s hunting, captain cavemen would have spun epic yarns about narrowly avoiding sabre-toothed tigers and the size of the mammoth that got…
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Odd year for the British
It’s been a really odd and slightly schizophrenic year for Brits. A great Jubilee celebration and Olympic games all reaffirming the good things about tradition and “our way” of doing things – inventive, creative yet respectful of the past and supportive of institutions . Yet in the same year we have revelations that Kenyans were tortured by our mythical…
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The Greatest Sandwich in the World!
Today was my daughter’s birthday party. Naturally the thirteen year old boy decided to forego the joys of accompanying a bunch of nine year old girls to the cinema. He therefore missed the post flick burger/pizza extravaganza yet eagerly awaited his nose bag being filled on our return. Little did he know that he’d be…
Making brands more distinctive 