Making brands more distinctive

Today was my daughter’s birthday party. Naturally the thirteen year old boy decided to forego the joys of accompanying a bunch of nine year old girls to the cinema. He therefore missed the post flick burger/pizza extravaganza yet eagerly awaited his nose bag being filled on our return. Little did he know that he’d be filling it himself.

On our return he hovered expectantly. On being offered an omelette or the greatest sandwich in the world he naturally plumped for the latter. His attempt to slip back upstairs to continue sampling the joys of Counterstrike (he wasn’t actually born when I first played those maps – headshot noob!) was quickly curtailed as he was led, horrified, to the kitchen to MAKE IT HIMSELF.

Ok, here goes. The greatest sandwich in the world exceptionally simple, yet feels like a real treat. Ingredients are freezer or store cupboard staples. Fish fingers, salad leaves, tomato, onion, gherkin, cheese, mayo, ketchup and bread. There’s an hundred combinations of ingredients depending what you’ve got in. The joy is is in finding what suits you.

Grill your fish fingers. I like mine a little crispy, some head for the microwave but I prefer a little bite. Once they’re cooked stick a couple of slices of cheese on top and return to the grill with a couple of slices of bread. Grill the cheese until it bubbles and one side of the bread only.

Mayo the untoasted side of the bread stack the salad, toms and onion on top. Slide the fish fingers with cheese topping onto the salad, add sliced gherkins to the top with the other slice of bread spread with more mayo and ketchup. Nice. A satisfied teenage grunt confirmed that it tastes so much better when you’ve made it yourself.