Month: November 2012
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Christmas is coming
The usual slew of Christmas adverts is coming thick and fast. Tesco, Morrisons, Sainsburys, John Lewis, Marks and Spencer, Waitrose et al have begun force-feeding us their usual heart-warming Christmas fayre. This normally prompts much debate in the office with two camps usually emerging. Those who favour the heart-warming (cue John Lewis’ lovelorn snowman traipsing…
Making brands more distinctive 