Month: February 2013
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Horsing around with our food.
I wonder what people thought that they were getting for their £1.60 (Tesco website) frozen Findus Lasagne? Meat, cheese, milk, pasta, tomatoes and additives – all grown, sourced, transported, prepared, cooked, frozen, packaged, distributed, warehoused, shelved and finally sold. Unsustainable for everyone in the food chain bearing in mind that everyone involved has to make…
Making brands more distinctive 