Month: June 2013
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The Credibility Gap.
Fantastic! Exciting! Amazing! Brilliant! Astounding!. Really? Does that describe your vacuum cleaner, city break, ‘phone or cappuccino? The things you buy might actually make you feel good – relaxed that you’ve made the right decision or a little smug that you’re in the know. But amazed? It’s unlikely, unless you have the attention span and…
Making brands more distinctive 