Month: November 2013
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Clever Marketing
This rather neat ad was recently clocked on a forum as “clever marketing”. http://www.britishairways.com/en-gb/flights-and-holidays/flights/lookup (It is an animated poster where children point to BA aircraft as they fly overhead. Nice combination of idea and technology working together.) So, can I take a moment and be a bit pedantic? This is not clever marketing. It is…
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People Power
We’ve got a new Designer joining us shortly. We’re very excited about it too. It was an interesting process finding the right person. You’d think it would be as simple as saying we need them to do X,Y and Z and then find someone who had the experience or capability to do it. But like finding…
Making brands more distinctive 