Month: March 2014
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GETTING THE PITCH RIGHT
I know you’ll find this hard to believe, But we didn’t win a pitch last week. I still need to have a debrief with the client to find out what went wrong. And that’s the interesting part. Has anything actually gone wrong when you’ve done the right thing? We could have put ideas in front of the client…
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Defending the rich
With the budget coming up it is interesting how the seriously wealthy are often defended from political attack by some who will not even entertain the idea that those on low or middling incomes should be able to complain about the lack of control over their wages. I wonder if there is a fear that…
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“Upcycling”
There’s a part of my home town where the antique and second hand shops are based. I’m sure it’s similar in other cities. Recently, with the advent of Sunday morning cupcake shops frequented by braying wannabe hipsters in tastelessly humongous 4x4s carrying pavement-width buggies for the ironically named Lulu and Arthur, there’s been a upsurge…
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Can you be creative on a Monday morning?
Yesterday was the first working day of March. As usual for a Monday we had a stack of projects to start, continue and complete. And all needed creative input. Every individual has a more creative period in the day. For some its morning, others late at night and some are useless until the weekend is…
Making brands more distinctive 