Month: October 2014
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Lord Freud- disability comments
http://www.bbc.co.uk/news/uk-politics-29628557 If an individual or employer wants to provide work for people of varying abilities then it may cost more or less depending on the skills and abilities of those being employed. For the hard of thinking – This is the same whether the choice is between the able or disabled. To suggest that the…
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THE MESSAGE OR THE MEDIUM?
Which is more important the message or the medium? Automated media buying online or programmatic advertising is all the rage at the moment. Lots of the big FMCG brands are flying the flag and joining media networks that can supposedly supply the right ad to the right person a million times over at the flick…
Making brands more distinctive 