Month: May 2015
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WHO IS BEST TO LOOK AFTER YOUR BRAND?
FIFA and the world cup is in the news for all the wrong reasons again due to accusations of corruption and dodgy dealing that can only make the beautiful game seem ugly. Those who sell sponsorship of sports, festivals and events argue that it can give your brand instant access to grass roots credibility, celebrity,…
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WHY IS THERE NO GREAT POLITICAL ADVERTISING?
Did you know that political advertising is not subject to the advertising standards authority? It basically means that in press and on posters the parties can do and say pretty much whatever they like. What a fantastic opportunity to have such freedom. Imagine the creative possibilities, the places you could go, the outrageous and compelling…
Making brands more distinctive 