Month: July 2015
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Keep good company
In 2009 the Advertising Association reported that ad spend fell off a cliff – down by 10% with the only bright area being online advertising growing. Now we’re back in growth the Advertising Association has reported that ad spend is unsurprisingly growing too with an 11.5% growth in TV alone. Interestingly digital spend has slowed…
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Pluto Fly By Why?
New Horizons Pluto Fly By from NASA I always feel like the hoohaa generated by these stories diminishes their authority… Nasa must have put out the phrase that the spacehip “survives it’s encounter with Pluto” because the same line was used by every news service… …
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I Have The Solution To The Greek Debt Crisis
We design an EU-wide draw to take place. Those EU citizens chosen would have to spend their summer holidays in Greece. Which is no bad thing. The income would solve the crisis overnight. Year two Spain, year three Portugal, year three Italy. Easy. Get packing. Joe
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Keep it Simple
Life in marketing seems ever more complicated. The recent Cannes Lions (International festival of Creativity if you didn’t know) presents a myriad of awards including categories for Cyber, Mobile, Promo & Activation and Brand Content & Entertainment. As you’d expect there is also Press, Film, Direct and Outdoor but they seem side-lined by the new platforms…
Making brands more distinctive 