Month: August 2015
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Stop tinkering, start transforming
One of those big fancy London agencies has come up with an interactive poster site driven by artificial intelligence that changes a variety of colour, type and image to change the creative being displayed depending on how passers-by react. www.theguardian.com/media-network/2015/jul/27/artificial-intelligence-future-advertising-saatchi-clearchannel All things to all people. Sounds cool, until you start thinking about it. Just who…
Making brands more distinctive 