Month: December 2021
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2022 looks set to be a challenging year for food and drink marketers, with new high fat, salt, sugar regulations.
At first glance the new regulations, which include a 9pm watershed on TV advertising and a ban on all paid-for digital advertising, look disastrous for any brand needing to thrive in such a competitive sector. But is this a real opportunity for positive change? While the changes have been pushed back to the latter part…
Making brands more distinctive 