Month: January 2022
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You have to understand story telling before making it work for your brand.
Story this, story that, blah blah blah. We’ve all heard that storytelling works for brands. Our world is full of books, blogs, keynotes, webinars and opinion pieces (like this!) extolling the virtue of the story. But what makes storytelling really work and how can you make sure you’re not just paying lip-service to it? I’ll…
Making brands more distinctive 