Making brands more distinctive

Define a clear value proposition – make it creative, commercial, competitive and compelling.

Consistency – at every product development and marketing decision point ask yourself does this support the value proposition?

Signature actions – create distinctive actions for your brand and keep on doing them, again and again.

Own it – go wide and deep, immerse your brand in everything related to it.

Be a customer champion – think like them, act like them, be where they are, do what’s best for them.

Stand out – be engaging, tell stories, use humour and emotion. Be interesting to be around without being boorish.

If you’re concerned your brand isn’t distinctive enough and want to raise your game, please get in-touch.