Month: October 2022
-
Creating distinctive game brands
This is a route map to creating distinctive IP. With additional comments from industry veterans David Harper, Managing Director of Skyhook Games (Lawnmower Simulator), Stephen Hey, Consultant at HeyStephenHey (Doom, Worms, Angry Birds) and Johnny Coghlan, Director of Product Marketing at Cloud Imperium (Star Citizen and soon to be released Squadron 42). Thanks to gamesindustry.biz…
Making brands more distinctive 