Category: games
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Why Brands Need To Entertain
So, the IPA reports that ad spend continues to go up despite worries about Brexit and potential Trumpageddon. However it’s not all rosy in adland…
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Clever Marketing
This rather neat ad was recently clocked on a forum as “clever marketing”. http://www.britishairways.com/en-gb/flights-and-holidays/flights/lookup (It is an animated poster where children point to BA aircraft as they fly overhead. Nice combination of idea and technology working together.) So, can I take a moment and be a bit pedantic? This is not clever marketing. It is…
Storytelling 