Category: Marketing, branding, advertising & design
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John Lewis Christmas advert – mawkish tosh or sublime positioning?
You’ll have seen John Lewis’ latest Christmas offering by now I assume. If not have a gander. Nice variation on a theme. Young boy pines for his favourite penguin shaped toy to have a little friend as he perceives his toy’s loneliness at a time when no one should be lonely. Blub. Mum and Dad…
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Future Focus
Looking forward to being on the panel at the CIM’s Future Focus event next week…http://www.cim.co.uk/Events/EventDetails.aspx?crid=67071
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THE MESSAGE OR THE MEDIUM?
Which is more important the message or the medium? Automated media buying online or programmatic advertising is all the rage at the moment. Lots of the big FMCG brands are flying the flag and joining media networks that can supposedly supply the right ad to the right person a million times over at the flick…
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YOU CAN’T HAVE EVERYTHING
Summer is over and the lazy days of the team gazing into a Mediterranean sunset whilst sipping an ice cold beer and ordering another side of calamari are long gone. To prove the point the last month has seen us deliver our quickest ever website design and development project. And it wasn’t even for an existing client…
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GETTING THE PITCH RIGHT
I know you’ll find this hard to believe, But we didn’t win a pitch last week. I still need to have a debrief with the client to find out what went wrong. And that’s the interesting part. Has anything actually gone wrong when you’ve done the right thing? We could have put ideas in front of the client…
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Can you be creative on a Monday morning?
Yesterday was the first working day of March. As usual for a Monday we had a stack of projects to start, continue and complete. And all needed creative input. Every individual has a more creative period in the day. For some its morning, others late at night and some are useless until the weekend is…
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Clever Marketing
This rather neat ad was recently clocked on a forum as “clever marketing”. http://www.britishairways.com/en-gb/flights-and-holidays/flights/lookup (It is an animated poster where children point to BA aircraft as they fly overhead. Nice combination of idea and technology working together.) So, can I take a moment and be a bit pedantic? This is not clever marketing. It is…
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People Power
We’ve got a new Designer joining us shortly. We’re very excited about it too. It was an interesting process finding the right person. You’d think it would be as simple as saying we need them to do X,Y and Z and then find someone who had the experience or capability to do it. But like finding…
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Nothing left to add
Apologies in advance for getting all philosophical, but a couple of things have happened serendipitously over the past week or so that need noting. One was finding a quote that was quite interesting and the other was being asked to a pitch. At Front Towers we probably spend far too much time discussing and arguing…
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The Credibility Gap.
Fantastic! Exciting! Amazing! Brilliant! Astounding!. Really? Does that describe your vacuum cleaner, city break, ‘phone or cappuccino? The things you buy might actually make you feel good – relaxed that you’ve made the right decision or a little smug that you’re in the know. But amazed? It’s unlikely, unless you have the attention span and…
Making brands more distinctive 