Category: Marketing, branding, advertising & design
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Pitching. Dontcha hate it?
The pitch process is still a great way to find a new agency. Getting the right balance between great ideas and sound creative strategy will ensure that both client and agency come out on top. We’re all well aware of the economic climate, meaning that securing new business and having the right agency to drive…
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I don’t know. And proud of it.
I made a big mistake this month and pitched for a client with too little information. I knew as I was doing it that it was wrong, but I couldn’t help myself. It went something like this: Read press release in trade magazine stating that Client X is looking for a new agency to move…
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We should act like old skool politicians
As political parties move further towards promoting themselves as as brands they are making branding mistakes that the rest of us can learn from. It is now difficult to see any difference between the main parties and even more difficult to understand what they stand for. Labour traditionally was for the working (wo)man and those…
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Keep doing the same old thing.
Well, as predicted the much anticipated cuts are here to stay and a fact of life that we all have to deal with. Mr Cameron and his coalition chums keep talking about how the private sector is going to be the shining star and will be the driving force of the recovery. That’s all well…
Making brands more distinctive 