Tag: advertising
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GETTING THE PITCH RIGHT
I know you’ll find this hard to believe, But we didn’t win a pitch last week. I still need to have a debrief with the client to find out what went wrong. And that’s the interesting part. Has anything actually gone wrong when you’ve done the right thing? We could have put ideas in front of the client…
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Can you be creative on a Monday morning?
Yesterday was the first working day of March. As usual for a Monday we had a stack of projects to start, continue and complete. And all needed creative input. Every individual has a more creative period in the day. For some its morning, others late at night and some are useless until the weekend is…
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People Power
We’ve got a new Designer joining us shortly. We’re very excited about it too. It was an interesting process finding the right person. You’d think it would be as simple as saying we need them to do X,Y and Z and then find someone who had the experience or capability to do it. But like finding…
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Nothing left to add
Apologies in advance for getting all philosophical, but a couple of things have happened serendipitously over the past week or so that need noting. One was finding a quote that was quite interesting and the other was being asked to a pitch. At Front Towers we probably spend far too much time discussing and arguing…
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The Credibility Gap.
Fantastic! Exciting! Amazing! Brilliant! Astounding!. Really? Does that describe your vacuum cleaner, city break, ‘phone or cappuccino? The things you buy might actually make you feel good – relaxed that you’ve made the right decision or a little smug that you’re in the know. But amazed? It’s unlikely, unless you have the attention span and…
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Christmas is coming
The usual slew of Christmas adverts is coming thick and fast. Tesco, Morrisons, Sainsburys, John Lewis, Marks and Spencer, Waitrose et al have begun force-feeding us their usual heart-warming Christmas fayre. This normally prompts much debate in the office with two camps usually emerging. Those who favour the heart-warming (cue John Lewis’ lovelorn snowman traipsing…
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Reputation
What a few weeks for reputations being savaged. A senior government whip swears at the cops, denies it, then resigns and finally confirms the story as true. Even the Chancellor of the Exchequer was caught trying to blag first class travel with a cattle-class ticket (why on earth doesn’t he travel first class anyway – is this…
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Telling Tales
One of the most ancient of human activities, after you know what, is probably telling stories. And it’s a skill that shouldn’t be lost to the marketer. Sat ‘round the fire in chez cave after a day’s hunting, captain cavemen would have spun epic yarns about narrowly avoiding sabre-toothed tigers and the size of the mammoth that got…
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Olympic Parallels
Even the most hard-hearted cynic must have been moved at the vision of dozens of athletes blubbing and wailing as they mumbled through various national anthems clutching their medals. I guess the tears and emotion come from the huge relief at having completed a goal. Years of work and expectation leading to a final recognition…
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Banks, belief & branding
I always thought that my teenage self was an incoherent bag of self-righteous liberal naivety. A trait not uncommon with media types you know. As a young gun whose teenage years occurred through the lefty liberalism of the 1980s I was pretty sure that big business was bad. Evil empires trading their branded goods were…
Making brands more distinctive 