Tag: brand
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Covid: a practical action plan for brands
Now is a difficult time, and we’re in unchartered territory, but business isn’t stopping and it’s now more important than ever to have your voice heard and to stay relevant. It’s a daunting task but one that you shouldn’t be afraid of or shy away from. I’ve listed eleven clear strategies and tactics for brand…
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Don’t fail on brand purpose
It has never been easier to connect with people and potential customers and there has never been a greater focus on the formats and mediums that help us do this. From the relatively new kids on the block like Facebook, Twitter, Snapchat, YouTube and Instagram to the old guard of content makers, newspapers and magazines,…
Making brands more distinctive 