Tag: Christmas
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John Lewis Christmas advert – mawkish tosh or sublime positioning?
You’ll have seen John Lewis’ latest Christmas offering by now I assume. If not have a gander. Nice variation on a theme. Young boy pines for his favourite penguin shaped toy to have a little friend as he perceives his toy’s loneliness at a time when no one should be lonely. Blub. Mum and Dad…
Making brands more distinctive 