Tag: covid
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Covid-19 has changed everything, but has it really?
The future landscape of the global economy is still shrouded in the fog of uncertainty. That might sound a bit dramatic but in reality, it means that any sort of future planning is as predictable as the UK weather. It will remain a highly competitive world for the foreseeable future and those left in the…
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Covid: a practical action plan for brands
Now is a difficult time, and we’re in unchartered territory, but business isn’t stopping and it’s now more important than ever to have your voice heard and to stay relevant. It’s a daunting task but one that you shouldn’t be afraid of or shy away from. I’ve listed eleven clear strategies and tactics for brand…
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Covid: The good, the bad and the budgets
I’ve found a number of things heartening in these trying times. Especially in the way that many clients and suppliers have all rallied around to support each other. A reaffirmed sense of purpose, transparency, respect and communication has helped get us through the last few weeks. This I not just in the sense of positive…
Making brands more distinctive 