Tag: Marketing
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People Power
We’ve got a new Designer joining us shortly. We’re very excited about it too. It was an interesting process finding the right person. You’d think it would be as simple as saying we need them to do X,Y and Z and then find someone who had the experience or capability to do it. But like finding…
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Nothing left to add
Apologies in advance for getting all philosophical, but a couple of things have happened serendipitously over the past week or so that need noting. One was finding a quote that was quite interesting and the other was being asked to a pitch. At Front Towers we probably spend far too much time discussing and arguing…
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The Credibility Gap.
Fantastic! Exciting! Amazing! Brilliant! Astounding!. Really? Does that describe your vacuum cleaner, city break, ‘phone or cappuccino? The things you buy might actually make you feel good – relaxed that you’ve made the right decision or a little smug that you’re in the know. But amazed? It’s unlikely, unless you have the attention span and…
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Horsing around with our food.
I wonder what people thought that they were getting for their £1.60 (Tesco website) frozen Findus Lasagne? Meat, cheese, milk, pasta, tomatoes and additives – all grown, sourced, transported, prepared, cooked, frozen, packaged, distributed, warehoused, shelved and finally sold. Unsustainable for everyone in the food chain bearing in mind that everyone involved has to make…
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Duped by brands?
Would you feel miffed if your favourite quirky, good for you, smoothie brand was owned by a sugar-swilling, fizzy pop uber brand? Or the independent coffee shop whose wifi you were nicking for the price of a small espresso turned out to be backed by a multinational giant like Tesco? The BBC reports that many…
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Christmas is coming
The usual slew of Christmas adverts is coming thick and fast. Tesco, Morrisons, Sainsburys, John Lewis, Marks and Spencer, Waitrose et al have begun force-feeding us their usual heart-warming Christmas fayre. This normally prompts much debate in the office with two camps usually emerging. Those who favour the heart-warming (cue John Lewis’ lovelorn snowman traipsing…
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Reputation
What a few weeks for reputations being savaged. A senior government whip swears at the cops, denies it, then resigns and finally confirms the story as true. Even the Chancellor of the Exchequer was caught trying to blag first class travel with a cattle-class ticket (why on earth doesn’t he travel first class anyway – is this…
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Olympic Parallels
Even the most hard-hearted cynic must have been moved at the vision of dozens of athletes blubbing and wailing as they mumbled through various national anthems clutching their medals. I guess the tears and emotion come from the huge relief at having completed a goal. Years of work and expectation leading to a final recognition…
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Banks, belief & branding
I always thought that my teenage self was an incoherent bag of self-righteous liberal naivety. A trait not uncommon with media types you know. As a young gun whose teenage years occurred through the lefty liberalism of the 1980s I was pretty sure that big business was bad. Evil empires trading their branded goods were…
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We Need Something New!
Surely Doing it Better is the Answer. I was asked the other day, by a potential client, what his business could do differently with its communication programme as he was looking for a unique way to advertise – ideally something that had never done before. Why? Because he didn’t think the current campaigns were working…
Making brands more distinctive 