Tag: measurement
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Don’t measure the wrong thing
I love facts, data, stats and figures. They make me feel professional, important, useful even. And as a marketeer there is nothing better than hearing that one of your latest campaigns has performed better than a client’s previous effort. We love it, post it, add it to case studies, high five and take the afternoon…
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Delivery is not success – activation is
Back in the day I had a client who we produced and designed a magazine for. At the end of the year I sat in the stakeholder presentation on the years marketing successes. The magazine was a key part of the communications mix. It was, I heard, successfully delivered to over 200,000 customers. The objective…
Making brands more distinctive 