Tag: creativity
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How to have an idea.
At the beginning of the 20th Century Graham Wallas captured the process for having creative thoughts. Why? I guess because you can’t leave ideas up to a chance random shower moment when you need something at 9am on a Monday morning. He based his thinking on the notes of various 19th century scientists, mathematicians and…
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Creativity in data world
What is the future for advertising creativity in a retail world that is more and more being driven by data? John Wanamaker was a US merchant in the 19th to the early party of the 20th century. His most famous maxim still holds true today: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” …
Storytelling 